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To take advantage of local citations, it is essential that you already have a Google My Business listing set up, claimed and optimised. In traditional organic SEO, links from a trusted relevant website are one of the main ranking factors Google uses. With regards to local SEO, text hyperlinks help rank Google Local Pack listings in the search results. tomorrowsaffairs.com Consumers tend to treat businesses the way they treat other people — holding them to certain standards and building relationships with ones they have faith in. They're expressive with their dollar and want to engage with companies that won't let them down